User Research
I talk to your users, understand their needs, and turn those insights into clear design directions.
Just a Fry | AI Recipe Generator
2026
Fork Yeah | Branding & Packaging
2025
Shruti Wagh
Shruti Wagh
UX UI Designer
(Mumbai, India)
About me
UX Designer with 3+ years of experience building large-scale B2B platforms
Curious, collaborative, and creatively driven UX Designer with hands-on experience building end-to-end experiences for high-scale B2B platforms, AI solutions, and consumer brands. I enjoy working across the spectrum from designing product flows and dashboards to shaping brand identity and feel most at home at the intersection of usability, scalability, and storytelling.
I’m someone who genuinely listens whether it’s to users, teammates, or the stories behind problems and that curiosity shapes how I design. Outside of work, my love for food, art, books, and the outdoors keeps my perspective fresh and continues to influence the way I approach every project.
Projects
A glimpse into how I turn complex problems into simple, intuitive experiences.
What I do
Product Thinking
I frame the right problems and uncover meaningful opportunities, aligning user needs with business goals to drive impactful product decisions.
Research & Insights
I engage with users to uncover real behaviors and translate insights into clear problem statements that guide design direction.
Design & Execution
I design intuitive, scalable experiences from structuring complex flows to crafting polished, user-centric interfaces.
AI & Future Skills
I leverage AI to design smarter, adaptive experiences using experimentation and iteration to continuously evolve products.
My Services
From idea to execution, here’s how I can help design meaningful experiences.
Website & App Design
I design websites and apps that are easy to use, intuitive, and built to scale as you grow.
Brand Identity
I help shape your brand’s personality into something bold, memorable, & true to you.
Work Experience
Where I’ve worked, what I’ve built, and the impact I’ve created.
Reliance JPL,
Ajio Business
Deputy Manager, UX Design
2023-2025
Seller Central Platform & Ajio Business (Vendor Management System)
Designed experiences for multi-channel Vendor Management System serving 1L+ sellers across Ajio, Tira, Netmeds, & JioMart.
(Design Consultant)
Careerkore
Website Redesign
2026
I led the end-to-end UX and UI for CareerKore’s candidate platform and marketing website, applying the Hooked Model to connect learning, practice, and job readiness, and building a reusable design system for desktop and mobile. Working closely with developers through handoffs and UI reviews, I refined interactions and resolved edge cases to bring the product to life—now live at careerkore.in.
Purple Finance
Website Redesign
2026
I redesigned Purple Finance’s website and web app, simplifying page layouts and information hierarchy to help users find and understand loan offerings and eligibility details. A cohesive visual language across typography, colours, custom icons, and imagery brought consistency to the experience, with the website redesign now live at purplefinance.in.
Mulberri
Website Redesign
2026
I redesigned the UI for Mulberri’s website (Mulberri), blending a nature-inspired aesthetic with a modern tech-driven visual language to align with the client’s requirements.
Genieus
UI Design
2026
AI chatbot solution for seamless customer engagement, for them I designed the entire UI design using design system
Samvad
Brand Identity & Packaging
2025
Designed brand identity and made creatives for packaging, digital as well as print media
FNS 360
Brand Identity
2024
Redesigned brand identity for a fitness and nutrition brand, also made creatives for digital media
(Projects & Internship)
YUJ Designs
UX Design Intern
Jan 2022 - Apr 2022
B2B retail app design & task flows
Ascian Solutions
UI Design
Oct 2021 - Dec 2021
Enhanced immersive reading experience
Brain Quest
UX Design Intern
Aug 2021 - Sep 2021
E-commerce website design & marketing collaterals
Panache Marketing
Creative Design Intern
Jun 2021 - Jul 2021
Designed for Papa John’s, Dunkin Donuts & more
Education
Where it all began—learning, experimenting, and finding my path in design.
Bachelor of Design
Avantika University, MIT Indore
2018-2022
CGPA 7.53
CONTACT ME
Shruti Wagh
UX UI Designer
(Mumbai, India)
About me
UX Designer with 3+ years of experience building large-scale B2B platforms
Curious, collaborative, and creatively driven UX Designer with hands-on experience building end-to-end experiences for high-scale B2B platforms, AI solutions, and consumer brands. I enjoy working across the spectrum from designing product flows and dashboards to shaping brand identity & feel most at home at the intersection of usability, scalability, and storytelling.
I’m someone who genuinely listens whether it’s to users, teammates, or the stories behind problems and that curiosity shapes how I design. Outside of work, my love for food, art, books, and the outdoors keeps my perspective fresh and continues to influence the way I approach every project.
Projects
A glimpse into how I turn complex problems into simple, intuitive experiences.
Just a Fry | AI Recipe Generator
2026
Fork Yeah | Branding & Packaging
2025
What I do
Product Thinking
I frame the right problems and uncover meaningful opportunities, aligning user needs with business goals to drive impactful product decisions.
Research & Insights
I engage with users to uncover real behaviors and translate insights into clear problem statements that guide design direction.
Design & Execution
I design intuitive, scalable experiences from structuring complex flows to crafting polished, user-centric interfaces.
AI & Future Skills
I leverage AI to design smarter, adaptive experiences using experimentation and iteration to continuously evolve products.
My Services
From idea to execution, here’s how I can help design meaningful experiences.
User Research
I talk to your users, understand their needs, and turn those insights into clear design directions.
Website & App Design
I design websites and apps that are easy to use, intuitive, and built to scale as you grow.
Brand Identity
I help shape your brand’s personality into something bold, memorable, & true to you.
Work Experience
Where I’ve worked, what I’ve built, and the impact I’ve created.
Reliance JPL,
Ajio Business (B2B)
Deputy Manager, UX Design
2023-2025
Seller Central Platform & Ajio Business (Vendor Management System)
Designed experiences for multi-channel Vendor Management System serving 1L+ sellers across Ajio, Tira, Netmeds, & JioMart.
(Design Consultant)
Careerkore
Website Redesign
2026
I led the end-to-end UX and UI for CareerKore’s candidate platform and marketing website, applying the Hooked Model to connect learning, practice, and job readiness, and building a reusable design system for desktop and mobile. Working closely with developers through handoffs and UI reviews, I refined interactions and resolved edge cases to bring the product to life—now live at careerkore.in.
Purple Finance
Website Redesign
2026
I redesigned Purple Finance’s website and web app, simplifying page layouts and information hierarchy to help users find and understand loan offerings and eligibility details. A cohesive visual language across typography, colours, custom icons, and imagery brought consistency to the experience, with the website redesign now live at purplefinance.in.
Mulberri
Website Redesign
2026
I redesigned the UI for Mulberri’s website (Mulberri), blending a nature-inspired aesthetic with a modern tech-driven visual language to align with the client’s requirements.
Genieus
,UI Design
2026
AI chatbot solution for seamless customer engagement, for them I designed the entire UI design using design system
Samvad
Brand Identity & Packaging
2025
Designed brand identity and made creatives for packaging, digital as well as print media
FNS 360
Brand Identity
2024
Redesigned brand identity for a fitness and nutrition brand, also made creatives for digital media
(Projects & Internship)
YUJ Designs
UX Design Intern
Jan 2022 - Apr 2022
B2B retail app design & task flows
Ascian Solutions
,UI Design
Oct 2021 - Dec 2021
Enhanced immersive reading experience
Brain Quest
UX Design Intern
Aug 2021 - Sep 2021
E-commerce website design & marketing collaterals
Panache Marketing
Creative Design Intern
Jun 2021 - Jul 2021
Designed for Papa John’s, Dunkin Donuts & more
Education
Where it all began—learning, experimenting, and finding my path in design.
(Design Consultant)
Bachelor of Design
Avantika University, MIT Indore
2018-2022
CGPA 7.53
CONTACT ME
Shruti Wagh
UX UI Designer
(Mumbai, India)
About me
UX Designer with 3+ years of experience building large-scale B2B platforms
Curious, collaborative, and creatively driven UX Designer with hands-on experience building end-to-end experiences for high-scale B2B platforms, AI solutions, and consumer brands. I enjoy working across the spectrum from designing product flows and dashboards to shaping brand identity and feel most at home at the intersection of usability, scalability, and storytelling.
I’m someone who genuinely listens whether it’s to users, teammates, or the stories behind problems and that curiosity shapes how I design. Outside of work, my love for food, art, books, and the outdoors keeps my perspective fresh and continues to influence the way I approach every project.
Projects
A glimpse into how I turn complex problems into simple, intuitive experiences.
Just a Fry | AI Recipe Generator
2026
Fork Yeah | Branding & Packaging
2025
What I do
Product Thinking
I frame the right problems and uncover meaningful opportunities, aligning user needs with business goals to drive impactful product decisions.
Research & Insights
I engage with users to uncover real behaviors and translate insights into clear problem statements that guide design direction.
Design & Execution
I design intuitive, scalable experiences from structuring complex flows to crafting polished, user-centric interfaces.
AI & Future Skills
I leverage AI to design smarter, adaptive experiences using experimentation and iteration to continuously evolve products.
My Services
From idea to execution, here’s how I can help design meaningful experiences.
User Research
I talk to your users, understand their needs, and turn those insights into clear design directions.
Website & App Design
I design websites and apps that are easy to use, intuitive, and built to scale as you grow.
Brand Identity
I help shape your brand’s personality into something bold, memorable, & true to you.
Work Experience
Where I’ve worked, what I’ve built, and the impact I’ve created.
Reliance JPL,
Ajio Business
Deputy Manager, UX Design
2023-2025
Seller Central Platform & Ajio Business (Vendor Management System)
Designed experiences for multi-channel Vendor Management System serving 1L+ sellers across Ajio, Tira, Netmeds, & JioMart.
(Design Consultant)
Careerkore
Website Redesign
2026
I led the end-to-end UX and UI for CareerKore’s candidate platform and marketing website, applying the Hooked Model to connect learning, practice, and job readiness, and building a reusable design system for desktop and mobile. Working closely with developers through handoffs and UI reviews, I refined interactions and resolved edge cases to bring the product to life—now live at careerkore.in.
Purple Finance
Website Redesign
2026
I redesigned Purple Finance’s website and web app, simplifying page layouts and information hierarchy to help users find and understand loan offerings and eligibility details. A cohesive visual language across typography, colours, custom icons, and imagery brought consistency to the experience, with the website redesign now live at purplefinance.in.
Mulberri
Website Redesign
2026
I redesigned the UI for Mulberri’s website (Mulberri), blending a nature-inspired aesthetic with a modern tech-driven visual language to align with the client’s requirements.
Genieus
UI Design for Website & App
2026
AI chatbot solution for seamless customer engagement, for them I designed the entire UI design using design system
Samvad
Brand Identity & Packaging
2025
Designed brand identity and made creatives for packaging, digital as well as print media
FNS 360
Brand Identity
2024
Redesigned brand identity for a fitness and nutrition brand, also made creatives for digital media
(Projects & Internship)
YUJ Designs
UX Design Intern
Jan 2022 - Apr 2022
B2B retail app design & task flows
Ascian Solutions
UX Design Intern
Oct 2021 - Dec 2021
Enhanced immersive reading experience
Brain Quest
UX Design Intern
Aug 2021 - Sep 2021
E-commerce website design & marketing collaterals
Panache Marketing
Creative Design Intern
Jun 2021 - Jul 2021
Designed for Papa John’s, Dunkin Donuts & more
Education
Where it all began—learning, experimenting, and finding my path in design.
(Design Consultant)
Bachelor of Design
Avantika University, MIT Indore
2018-2022
CGPA 7.53
CONTACT ME
